Empowering QUT Students through Mindhive Collaboration. At Queensland University of Technology (QUT), students are not just preparing for the future; they are actively shaping it through their engagement with the Mindhive platform. Here are three stories that exemplify the dynamic opportunities available to QUT students.

Competitive advantage for life: an industry view of marketing communication education. A competitive advantage is the desired outcome of a sound marketing communication strategy. However, there are scant explorations of how marketing communication education can build competitive advantages for students entering the workforce. Taking an industry perspective, a leading CEO reflects upon marketing communication practice and raises questions about disciplinary changes in practice and the necessary response of marketing communication education. We explore these questions and derive insights through a literature review which assembles existing research in marketing communication education, and we explore these insights further using Collective Intelligence. Thought leaders in the marketing communication industry interact and share ideas, revealing key insights into necessary skill sets. The paper concludes with a discussion of marketing communication education and its competitive advantage for both work and life.