There is no shortage of literature on how to embed a culture of collaboration into your team or organisation. Yet many organisations struggle to sustain effective collaboration. Why? Because we invest more in the tools for collaboration than in the development of the human skills required to support it.

For crowdsourcing to fulfil its potential, we need to go beyond idea management to build a global insight community, through which we become collectively more insightful.

First up, what is crowdsourced delivery? Crowdsourced delivery is using crowdsourcing methodology to direct tasks to individuals on an open platform, or in other words outsourcing your jobs and services to the crowd.

Crowdsourcing is more than just a buzz word being used in strategy and innovation circles – it's a game-changer for leaders across policy, community engagement and business management. But what is crowdsourcing and where do you start?

Communities are one of the most powerful drivers in our day to day lives. If you run a business you want to influence a community, but if you're an individual you want to be a part of one. With modern digital technologies, these communities are being transformed from a group of individuals into a powerful resource for collective intelligence, insight and crowdsourcing.

Every thought leader and employee is looking for that new innovative idea to bring into their business. We all know that more heads are better than one, yet when you're on a tight budget or you're stuck in your groove how do you stay ahead of the curve in real-time and bring something relevant to your market. This is where crowdsourcing comes into play, using the power of many to inspire the next great idea.

Simply put, crowdsourcing combines the aspects of knowledge gathering and democratic deliberation, and in this way, provides a path for knowledge-sharing and space for debate that can impact problem-solving and insight.

Growth hacking is the latest buzzword being thrown around the office. Seen as the cheap and most powerful way to gain consumers in a rapid timeline. The idea is to 'hack' into exponential growth among your target market, this is a collaborative and creative effort done not only by marketing but by sales, product and management. What most companies fail to utilise is a key tool in accelerating your Growth hacking strategy... crowdsourcing.

Taken from a speech given by Bruce Muirhead, former CEO of the Eidos Institute (Current CEO of Mindhive) at the HMS Graduation Dinner, The University of Queensland.