Cisco

Smart city regions initiative.

Cisco needed to position itself as a leader in a new regional market. Thought leadership was the strategy. How could they position their expertise and capabilities to the right audience whilst building knowledge through experts engaging in the challenge? Launch their report into digital cities on MindHive and allow the power of networks, profiles and influence. Cisco successfully engaged with one of the largest city councils in Australia.

A challenge was launched by Cisco Systems Australia into regions, built upon the success of the ‘smart city initiative’ spearheaded by local governments and organisations like Cisco in the 21st century. ‘Smart city’ regions were about utilising and pooling resources from all levels of government and a diverse range of regional stakeholders to create better collective outcomes. This challenge was placed in the context of South-East Queensland.